Sweden’s largest outdoor magazine Utemagasinet celebrates Plogga’s 10th anniversary with a long article

Plogga fyller tio år! – Utemagasinet

”What started as Erik Ahlström’s spontaneous run with a plastic bag in his hand has grown into a global movement in ten years. Now he has been named Environmental Hero of the Year 2025 by WWF. Here he talks about the idea that became a popular movement – and the dream of a future where plowing is no longer needed

Environmental Hero of the Year by the World Wildlife Fund, how does it feel?

-It is a huge honor. It is hard to imagine a more prestigious organization to receive such recognition from. The award shows the impact Plogga has truly had. In many ways, it feels like Plogga now finally has the recognition and place in Sweden that the movement has long deserved, says Erik Ahlström